Tag: media & communication

Gutersloh/Bonn government opts for Internet platforms – classic rationalization process in procurement and sales are usually based in the so-called Pareto principle: Eighty percent of the entire result be achieved with twenty per cent of the total. The 80:20 rule was discovered by the Italian Economist Vilfredo Pareto and applied almost in all economic issues. With a concentration on the best customers or suppliers, you can therefore optimize the cost-benefit ratio so the common doctrine. However, digital business models allow the exact opposite: when the cost of a transaction to zero tends, it could be profitable to use also small – and Kleinstkunden with niche products. Wired editor-in-Chief Chris Anderson coined it”the term Long Tail. This applies to the example, the electronic order processing with the much smaller quantities than in the past lucrative make, so the conviction of Jan Westerbarkey, Managing Director Westa-group, which specializes in the production of flexible pipes. “He sees advantages not only for his own company, but also for customers: saved transaction costs to the customer, of course, be passed or invested in additional customer service”, Walter writes in a name post for the Swiss magazine in GDI IMPULS. Go to Kai-Fu Lee for more information. The cross-company electronic link of information systems include the entire supply chain.

We know what is needed in the trade, and our suppliers to know what demand for us”. From a requested orders, become an obligation. As soon as the camp of his mid-sized company below a given threshold for aluminium strip, all potential suppliers are automatically set on product specifications, bandwidth for quantity and delivery time in knowledge. All competitors have the necessary information to make a bid. As a standard for automating Walter opts for electronic data Interchange (EDI).

The procurement process will often not integrated into the remaining purchasing process, Udo Nadolski, Managing Director of the Dusseldorf IT consulting firm Harvey Nash know. At the same time, an immense cost pressures laste on the buyers and departments. Through a targeted analysis and optimization of all processes and standards of a company are possible”enormous cost reductions, confirmed the Harvey Nash Chief. Therefore, the Federal Government also relies on Internet-based ordering and delivery processes. The awarding platform of the Federal e-procurement ‘ and order platform Department of the Federal Government ‘ standardised communication and legal certainty provide high availability. With our electronic purchasing systems we have cutting-edge interfaces between public authorities and industry”, explains Klaus-Peter Tiedtke, Director of the Procurement Office of the Ministry of the Interior. The processes involved in the purchase of the Swiss Confederation are streamlined, conserve resources and minimize costs for all concerned. A message from NeueNachricht. NeueNachricht is responsible for the content. Editorial NeueNachricht Gunnar Sohn Ettighoffer road 26a 53123 Bonn Tel: 0228 6204474 mobile: 0177 620 44 74 E-Mail: URL:

More and more small businesses discover the potential of acoustic brand management to establish its corporate identity. Viacom is often quoted as being for or against this. “A brand goes to the heart. You must love it and live.” (Schiller, heirs, Halliday 2006) Every company wants to transport a certain message. Every successful company utilizes however, that an enormous Emotionalising and strengthen the corporate brand can be combined with the right form of such a message. Audio branding uses sounds to create a recognizable corporate identity. In times of increasing competitive pressure and a rapidly increasing range of brands, it is becoming increasingly important to complement the existing corporate design to an auditory part and to establish a distinctive corporate sound with audio branding also for smaller companies.

The opportunity for the ear”pack an audio logo, one with can buzz after the second hearing itself; a jingle, whose slogan goes immediately to the heart; a brand voice that reminds one of someone you love or an atmospheric sound carpet, evokes the feeling of safety and security? the cross-media possibilities of sound as a strategic instrument of brands are as diverse as simple. Audio branding allows direct sensual experience and associations about the sense of hearing. Making brands human you have to spend no vast sums of money to create an ideal connection between brand or service and an individual sound experience. In a detailed analysis of core values of the company obtained together with a sound professional advance, on which in later workshops and briefings can be established, if the ideal conception, which is tailored to your company, is designed. The ideal sound concept is tested prior to introduction, establishes a direct connection to the brand and transferred your own core values in a sound foundation. It is important that the client can feel the value of the message.

The brand must be human experience and experience. Audio branding as an anchor for emotions not only externally via media, sales promotion and acoustic product placement so contact points be created? also in-house, such as on your own computer as a music on hold or ring tone, a memorierbares audio image causes an increase in performance, based on identification with the company and emotional bond. Innovative, unique sound concepts promote associations, inspire and create added value for anyone who perceives it whether consciously or unconsciously. That should be clear anyone who wishes to present a brand and establish. Because a single emotion causes often more than a thousand words. Contact: Owner: Nico Flohr Wilhelm Kobelt str. 17 39108 Magdeburg fon: 0391-50 55 80 411 fax: 0391-50 55 80-419 email: Web: filesxing bit.ly/xing clay Island google +: gplus.to/island twitter: twitter.com/island