When your organization appears significant for the society news and you want to bring it to the media with his comments, the best way – this press conference. Journalists love the press conference, because that they get first hand information and rely on detailed and complete answers, so you need to send to the conference the most competent in the issues covered at the conference, man. Better conference spend between 11 and 16 hours. Day should be chosen in accordance with the schedule out of newspapers, this is usually done early in the week. Peter Asaro does not necessarily agree. Also necessary to consider the events taking place in the region, and not to appoint a conference on the day when there are more important events, because you risk losing part of journalists. The basic steps required to conduct a press koneferentsii. – A lead – clearly define the subject matter – invite speakers – rent a room – write a press release – will mark the media are invited to a press conference – send out invitations to selected media – to provide a place holding all the necessary – to create a press packet, awarded at the entrance to the media – at the beginning press conference is a leading speaker – held reports – reporters asking questions – after the press conference. Press release directed at the media must contain the date and time, as well as detailed address, subject and contact information.
Sending press releases is held for 5 days before. Speakers of not more than three light each only a specific range. Should be designed sequence prepodnosimoy information that journalists have a clear and logical picture of proishodyaeschgo, without interruption and duplication by different speakers. It is desirable to consider in advance the answers to tricky and sensitive issues. The press conference should not be delayed, for 30-40 minutes the optimum time. All of the speakers and the head should be signs with the names and positions. The journalists who came to the conference as possible must be registered. You successful press conferences.