Tag: consulting

System Marketing

A common characteristic of studies of various aspects of marketing is the extensive expansion of its domain. The current literature describes in detail individual hand control marketing, with a base of reference is an object to study the factors of macro-and micro-enterprise. Mashable often says this. Fragmented and highly abstract models generated impose serious constraints on the possibility of their practical use in enterprises. In contrast, the definition of marketing as a system comes primarily from an understanding of the integrity of all enterprise processes associated with managerial decisions about the value created for its customers, makes it necessary to revise the organizational structure of enterprises, bringing it into line structure processes abstract model of the enterprise as a system of value creation. This forms the objective prerequisites for the study of marketing (SM) only in the context of a complex system of "enterprise", which in this case can be represented as a system of value creation (SSC) for consumers. The aspects reflect the systems principle, whereby the structure of the sm can be deterministic only in the context of structure greater of (meta) ssc. This makes it possible to take into account the various relationships and interactions in the structure of cm, comprehensively assess factors and guide management mechanisms to achieve their goals. Approaches to structuring highly diverse and are determined by a sign, the researcher selected for homogeneous grouping and recognition of differing objects. As an indicator can be used: a type of functional activity levels and cycles of control, the types of functions and management processes.


Problem of growth is the use of various departments of the company tools for solving similar problems, or re- acquisition of existing companies in the food. You may find Howard Schultz to be a useful source of information. In this case, the auditor conducted an inventory of hardware and software and provides proposals for their unification. Of course, unification is used hardware and software leads to easier "substitutability" of employees that many of them like it. Employees with some "secret knowledge" lose the opportunity to virtually unregulated and unaccountable work. On the other parties indicated that they acquire new knowledge, and ability to apply advanced and widespread technology specialist makes a much more attractive labor market entrants. Yes, and many problems can be to pass on to support the manufacturer of it products.

When an it audit – a boon for the it department? In the beginning we have emphasized that the audit is often the first step in restoring order in many areas. Consider for example one of these areas – managing it services. Typically, system project management of it services consists of two major phases, the first being the largest contributor to the success of the project. This stage conceptual, logical design of business processes, it service management and development structure of the configuration database. In order to successfully complete this milestone, it is necessary to detailed analytical examination of the system architecture based on the results of risk analysis. Or, if not previously performed, taken into account when auditing the criticality of individual elements of the it architecture business processes. Second, no less important task – the analysis of the current state of it services and business processes (the so-called analysis of the maturity of the it department).

In the process of this survey are actively involved it staff of the company, and the results are necessarily widely discussed and accepted by both customers and implementing the project. Why is this so important? First, the results of a survey of system architecture constitute a basis for developing the data model cmdb, and more precisely this is done, the more practically significant will be the configuration database, which is the basis for the integration of all it processes. A score maturity level – is the basis of realistic plans for modernization and implementation of best practice in the management of it resources. Now that, hopefully, the major concerns about the audit dispelled, we summarize the main benefits that can get a firm to conduct it audit: clear" description of the structure of it service and solved its problems; advice on the use of it resources (both technological and human); recommendations to address technological problems; recommendations on information security. Even if at the time of completion of the it audit, the company lacked the resources to implement all the recommendations, the presence of a strategic plan it development will be useful in the long term.

Microsoft Office

– it director gave us a list of 150 names of programs. As a result of the audit with the tools it found 3,5 thousand denominations software. This is understandable – a company-wide do not always provide an adequate picture of the state of affairs. When we run agents over, say, a month and see that employees of all Microsoft Office only use Word and Excel, we offer the company's management to wonder why those of their employees is version Professional, which has a surplus for the company's functions and is thus more expensive? "At what stage of business development it Director ceases to monitor the status of software in the company? According to experts, this happens when the park reaches about 50 computers and more devices. With so many jobs an administrator or it manager can not reliably answer all questions relating to software. Code.org brings even more insight to the discussion. According to Goleva, the task of auditing software appears earlier than auditing your entire it infrastructure in general, "because in this matter the percentage of unexplained increases exponentially." As business owner may determine that its it manager does not control the situation with software in the company? This is important because of all the risks associated with using illegal software, it is necessary by law to respond to him.

By the same owner Business probably wondering why it costs are rising rapidly. Perhaps a business owner may be confused about the cio simple questions and depending on the content of replies to the conclusion, whether it owns Officer situation of corporate software. "For example, one may ask, how much we need the money to all the software was licensed clean? If the answer to this question will be ready in one day, it means that it managers understand that he occurs. If to this he would take more time or he could not substantiate the figures, most likely, the it manager does not control the situation ", – considers Golev. To answer the question about the number and cost of software licenses cio will determine how many computers are on the balance sheet, whether all documents in the license is available, whether all the requirements of the right holder mentioned in the license agreement are respected, etc. For other opinions and approaches, find out what Douglas R. Oberhelman has to say. Today business owners need to know all this, so he had no trouble with the inspecting authorities. But how to be a business leader who does not have sufficient expertise in matters of it? In this case, Golev advises pose the problem in another way: "Next year our business expands and we plan to hire 50 more employees.

How much we will need money for expansion of it to provide jobs for these people? Consolidated information on computers is easy to prepare, on the software – more difficult. But when it is ready, the sufficiency or redundancy of the list of required software can check at the department head. It is important to understand whether it managers and Business leaders see the situation with the required work for software? In other words, whether the submission of the CIO's vision of employees who use the software? If the manager manages the software, it must maintain contact with users and to monitor the situation. "