Based on the analytical data the mobile market from various companies as well as its own 'regional' data (information-search service 'Mobile-City'), we obtained quite interesting figures on a various aspects of the mobile market in 2007. First place in sales take mobile phones Nokia (42% of all sales). The five market leaders in mobile phones also includes: Samsung – 27%, Sony Ericsson – 22%, Motorola – 4%, LG – 3%. Regional market (Kharkiv) is quite logically different from the general picture of greater representation of the structure of sales of mobile phones from other manufacturers (notably BenQ Siemens, Siemens and Fly), which pushed the mobile phone LG. The growth so demonstrated a mobile phone Sony Ericsson – share, compared to the first quarter of 2006 increased by 13%. The share of low-cost mobile phones (less than $ 130) account for about 43% of sales, a 22% lower than the same period of 2006. So , the share of mobile phones from the lowest price segment remains quite substantial and is estimated to AVentures Group, will continue to decline only slightly.
The share of the middle segment ($ 130 – $ 300) sales increased by 17% and up reporting period is 45%. The share of the most expensive segment (over $ 300) account for 12%, which is almost 2 times higher than in 2006. Interestingly, the proportion of expensive mobile phones (over $ 300) on the regional market, Kharkov almost 2 times greater than the overall picture of the market and is 22%. If you look at the representation of different mobile brands in each specific price range, then the regional market situation is as follows. In the lowest ($ 130) range of leading mobile phones are Samsung, which occupy 32% of this segment to 29% for mobile phones Nokia. Other brands are represented in a minor degree (a small share of the market). In the segment of $ 130 and $ 300 Nokia takes first place (34%), and also in the fight for 2nd place with mobile phones, Samsung (33%) attempts to engage Sony Ericsson (17%).
In the segment of mobile phones worth more than $ 300 fully dominated mobile phones Nokia (56%), Sony Ericsson and Samsung equally divide the remainder of the market (21% and 22% respectively), leaving the share of other producers of less than 1%. Average price of sold cell phones at about $ 160. And again the average cost of the phone Sold in Kharkov above average picture of the country and accounts for nearly $ 200. The top ten most popular phones spring of 2007, as follows: Nokia 6233 Nokia N72 Nokia N95 Sony Ericsson K750i Nokia N73 Nokia 6230i Nokia 6131 Samsung D900 Nokia N93 Nokia 3250 Nokia dealer for more than overwhelming, there are also the most 'running' and 'advanced' models from Samsung and Sony Ericsson. But other mobile brands (including such well-known as mobile phones, Motorola and LG) had no place even in the next ten. In early 2007, increased demand for communicators and smartphones. Were sold six thousand of these devices. In monetary terms this segment increased to $ 3 million. It is also interesting that, although still the largest number of mobile phone (80%) is sold through specialized stores on mobile phones, the share of this sales channel is reduced by the increase in mobile phone sales at stores specializing in audio-video household and other equipment.