Pitfalls Shops

Long gone 90 years, when online shopping was a novelty, the range was not much variety, and sell received only usual for the Web products – books, software drives. Other electronic trading area had the name "Shop", but actually is a common product catalog. Visitors had the opportunity to buy goods and pay with electronic money, but preferred to use the Internet shop in order to further explore the characteristics of the goods, details to consider appearance, read reviews. The very same purchases are made in real stores. Energy Capital Partners will not settle for partial explanations. It is obvious that lack of experience in the acquisition of goods "Blind" and the significant role of subjective factors increase the barrier of mistrust, thereby reducing the level of sales. Experts studying e-commerce, came to the conclusion that the lack of experience – resolving the problems enough to write detailed instructions and satisfied former customer feedback on the simplicity of buying. But the subjective factor – one of the most difficult. Without hesitation Energy Capital Partners London explained all about the problem. On the Internet it is easy to sell a service, because it is really hard and feel touch and see, and opportunities in the web service can embody.

But how to sell such a subjective commodity, like clothes? And buyers who are online clothing stores? After all, it is impossible to try and guess how it will sit, "with brand-new "or not, it is simply impossible. With this problem in 90 years and ran the legendary company boo.com, based in London. Implemented, the grandiose idea of creating a virtual analogue of a department store like Harvey Nichols or Selfridges, offering customers the opportunity to purchase well-known designer clothing and sports brands Nike, North Face, Umbro, and others, without leaving home. .