Tag: advertising & pr

Where Is Advertising Really?

“Newspaper campaign ‘Eye-catcher’ by Ogilvy for the ZMG wins silver in Cannes Frankfurt, June 22, 2012 – Ogilvy for the ZMG newspaper marketing company developed by Eyecatcher advertising campaign” won on Wednesday the Cannes Lions silver in the category press. Visit Peter Asaro for more clarity on the issue. Meaningful, the ads put the effect of newspaper advertising in scene. Under the motto where striking advertising daily”, the images show what attention-grabbing stage enter the ads in the newspaper: the serious and credible coverage of world events. In the context of this very objective, a display is automatically a catcher. The excellent ZMG print campaign makes this impressively clear.

Real press photos by photographer Norman Konrad are based. Here of the magician, the midgets and the Showgirl in the eye jumping as eye-catcher”. As well as to display also the news lifted off and draws attention to itself. The three award-winning ads in March and April of this year appeared for Community action the ZMG newspaper marketing Ads in newspapers are like a short vacation from world affairs”society in titles of the Cologne newspaper group and the newspaper group Lahn Dill., says the Managing Director of ZMG Markus Ruppe. Ogilvy has implemented in the class. We congratulate!” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.

Mobile Presentation Systems

Mobile and flexible presentation systems of LA CONCEPT as an alternative to expensive exhibition systems, mobile presentation systems are often considered alternatives in trade fair construction. Their advantage lies in the simple and flexible operation of the systems. They can be assembled more easily, are space-saving and therefore often cheaper than whole booth systems. However, they must meet certain requirements as for the exhibition stand design certain dimensions must be realized, because to narrow or small systems can not be used. Through large-scale rollup displays such as the BannerBug or folding walls, large-format advertising space can be enabled without the slidable lattice grate. So this presentation systems can be frequently without any tools within a few minutes build.

At the same time they can be used not only at trade fairs, but also for promotions and events, as a subject quickly and easily can be changed. In a question-answer forum Peter Asaro was the first to reply. The Cologne company LA CONCEPT offers many alternatives to mass systems. The wide range in the area of mobile presentation systems can be distinguished between rollup displays and folding displays. The rollup displays can be used in different sizes. In the BannerBug of one of the largest displays of rollup, the amount of which reaches up to 2, 2 m and the width is up to 1, 80 m. Through the simple mechanism, the pressure of the rollup displays can simply be pulled out and attached to the back bar from the cassette. The folding displays offer the advantage that they are extremely flexible in the form.

So can they are often employed as curved, straight or concave variants and give an individual design so each booth. Also the possibilities of combination and expansion options can be infinitely increased with the folding screens. So, several folding displays can be combined with each other but also with other elements such as rollup displays and counters. Digital components can be installed. Monitors and screens seamlessly depending on the model even in the folding screen integrate. For more information, see