Tag: business

At an assembly at home and connect communication takes seven to ten days. Increasingly used in cottage construction aerated. Exterior walls are made of this material is 3-5 times lighter than brick, which allows a simpler foundation. The cost of aerated concrete is also very competitive. Apparently, a great future as a house with a metal frame.

As noted at the opening of the exhibition "MetallStroyForum-2009" held in March this year in Moscow, up to 60% of low-rise building in Europe is being conducted with the use of metal. For example, standardized components and design solutions in conjunction with the Finnish company developed three-dimensional modeling program allows you to quickly design a house and pick up the necessary content for the wall panels. Much rebuilding is very handy for the Russian construction industry was, and the fact that the onset and development of the global financial crisis has coincided with the intensification of work on housing reform in our country and capital repairs of apartment buildings. Many companies have lost the amount of work and implementation in relation to the reduction of capital construction, can make up for lost time by delivering his products on the site "Home Improvement". Because as a customer when undertaking work on major repairs are state and municipal organizations interested in this market, companies must possess the skills to participate in tenders. Need to carefully examine existing legislation and mechanism of competitive bidding. Great help in this becomes a partner who already have a similar experience.

There are lots of misconceptions about advertising in the first place, many still not understood the purpose of advertising. On this very detailed in the book ‘Bloom pr and advertising decline. ” The fact that many advertising firm aim to: create an image, to make something very beautiful, or vice versa, the ugly. The meaning of all this, in order to remember to remember this designer, noted award. Advertising agencies are very rejoice when their videos take first place in the competition advertising. But there is an interesting fact, money spent on advertising is not proportional to the increase in sales. Often we are very well remember the interesting ads, but not recall a product that was advertised there. Remember the girls something to sing about the juice And now remember.

What was the juice? And now remember the ads that worked for you, advertising, which has caused you desire buy something The result of a competent advertising companies are only feedback. The only criterion by which to judge the effectiveness of advertising – the number of responses. Under the responses we understand – ringing up customers, come or write. A few recommendations: 1. Advertising should call sympathy, imagine that you’re doing a fact sheet for your friend. Advertising in the boorish style can work only in special cases.

2. Advertising should be flavorful, slightly different from those stereotypes. Phrases ’10 years on the market ‘,’ Call Now ‘,’ ask a city drugstores’ navyazli in the teeth and cause only antipathy, or at best focus slides on such a text, not stopping. Create a middle ground, not too extravagant, but not a template. 3. Advertising should give enough information. Advertising should give data for decision making. Recently saw an expensive Journal: gorgeous photos of a man in a fur coat and a phone number, it causes only confusion – what is it – the boys on call or the sale of fur coats. Recently, all over the city hung advertising: girl cup of coffee and text-‘Another cup of coffee. ” How do you think it’s advertised? No, it is advertising the building at the supermarket. 4. Visual range is very important, it provides a quick perception. Instantly bring up to date. Entire paragraphs of text can be replaced by a picture. If you promote a restaurant, then all is simple, cheap room or meals gives the reader a complete picture. But if you have auditing services, there will have good podumat.Obschy design also causes the desired mood and impression of the product. 5. Advertisement should be encouraged to take action. Experience shows, advertising in which there is a phrase: The invitation, come, call, waiting for you, look forward to hearing from you, come in, gives much more feedback. And these phrases actions should be allocated they should focus. 6. And finally the key point – it’s finding the buttons. The button is something to which people respond, then that gives them a certain response. If you correctly find the button, then the effectiveness of advertising increases up to five times.

In 90% of cases, it burned not even opened. It is already doomed to the stage of creation. Why is this happening? There are several reasons. But can the most basic. Wrong goal, wrong counted a business plan, selection of partners and incorrect work with partners.

Let's start from the beginning. Wrong target. The aim should be maximum and long-term. The goal should be clearly stated, for example to capture here is the market or about this part of the market, or to make an autonomous business. The purpose of simply making money, with the caveat, let us do, but we'll see most often ends in failure. Why aim to make money running a crooked, because only for this mechanism starts to build, a time efforts, all goes by the wayside.

All the same, that we have to work 16 hours, most importantly money. Does not always lead to a collapse of business, but I think that often. Put the right targets and strive for it and money will be. Business Plan assume that not all the bother, let alone errors nalepit it will only let me. Incorrect business plan. It probably hit bankruptcy and ruin. More than half certainly because of this. The biggest mistake is always sitting in the calculation profit, profit depends on the number of clients and their average check, but this number to calculate accurately very difficult. But here we must include the reason, there are excellent business analysts, who for a little money you deem a business plan and 80% accuracy will say its reality. There are online and freelancers. The idea should assess skilled people, and it is worth listening to. Okay sorry for the money, find an experienced person. Partners. Arguing, throwing each other, blaming responsibility for each other and so on. The biggest mistake is to stipulate conditions for partnership in words and only superficially. With partner to enter into a written contract, which must clearly describe what people will do and how much to receive. What is a constant partner receives money on activities for the benefit of the enterprise, and how the variable part is getting the profit. There should be periodic reporting between partners, in time to solve urgent problems, and so on. Omission of these moments often lead to the death business. As always, everything is obvious and simple, but used units.

Article "Strategy and the Internet" was written by M. Porter relatively recently, in 2001. Since then we have experienced "swelling" and "go bust," many "bubbles" World Wide Web. Hear other arguments on the topic with Viacom. I witnessed this boom in the uk, I was very surprised and struck by the willingness of investors to invest mad money in questionable from the standpoint of common sense project. Particularly memorable case, when some British company agreed to invest half a million pounds per pupil, who promised them to develop new search engine that competes with Google and Yahoo. Another case that struck me: a pair of Scandinavians, who created boo.com, a site that was to become the leader in sales of designer clothing on the Internet. For eighteen months they have squandered hundreds of millions of pounds, then asked for another 80 million investors have given up, the company went bankrupt, and the couple blamed the failure of investors, they say, could you and advise how to manage business, we've amateurs.

And these cases were not the exception but rather the rule. Then followed the collapse of hopes for a new Klondike, litigation with brokers who issued the most optimistic outlook and recommendations to investors concerning Internet. However, some of the conclusions arrived at by Michael Porter relevant to this day. In fairness, it should be noted that the views of Porter later subjected to criticism of Don Tapscott in his article, "Rethinking strategy in a networked world." Article Porter gives the vision of Internet and its role in business: "We must move away from rhetoric about" links to webpages industry "," e-business strategy "and" new economy "and see the Internet because it is: new opportunities for technology – a powerful set of tools that can be used wisely or not, virtually every industry and be a part of almost every Strategy.