Month: August 2013


The Amazon region coexists with a picture on her idealized, a lot of the times distant of its reality on behalf of the imagery that is built under it. We have a multiple Amazon if its territory, natural resources biodiversity Amazon, but also an Amazon of social conflicts, exploited Amazon. Amazon still needs a social political project that is really back for her, or for its development, so that she can in a sustainable way managing their resources. Many of the studies conducted on the Amazonian issue has pointed out what for lack of an initiative that comes to control its conflicts partner within the region. Perhaps the cause of these social conflicts is precisely the way as it is built the imaginary on the region, is precise to open hand of old paradigms that glimpsed desabitada Amazon only as a reservoir of natural resources. For more articles and monographs on international policy is precise penetrate into Amazonia to bring with their real wealth, their culture and their peoples, social conflicts within the region are conflicts generated by the force of the capital over the region in the form of capitalist production.The explotatorio character creates social chasms that transcends regional and reached global scale. The strength of capital creates very strong social inequalities, creates the imbalance of nature, such as constructions of dams of hydroelectric dams, removes the Earth of their true owners. The capitalist production system imposes his strength and makes the construction of an ideology of regional development with the proposal to create profits for its inhabitants, however, we know that capitalism which acts on our Amazon region consistently reinforces a false projection. We observe in the struggle of the field that the policy desenvolvimentista creates more and more contradictions, in the great latifundia or in the occupation of indigenous lands, suga capitalist production resources and leads them to its headquarters in another country leaving for after, loss of biodiversity and conflicts increasingly alarming partner.

Social Representation

Many are the elements that can explain the genesis of social representations. However, neither all have the same importance. Some are essential and others secondary. It is, therefore, important to know, understand, and act in the field of social representation, respecting your organization wants to say, the hierarchy of the elements that constitute it and the relationships these elements, angostamente, among themselves. (Fabric, 2003, p. 60-61).

by AC MONOGRAPH and help DIDATICA from among the elements that deserve more clarifications, highlighted two processes sociocognitive acting, dialectically, in the formation of social representations: the objectification and the anchor, and their splits as the downtown core and the peripheral system. Objectification may be defined as the transformation of an idea, a concept, or an opinion on something concrete. It crystallizes from a figurative and social process and happens to be the downtown core of a particular representation, then evoked, concretized and disseminated and you are outside the real of those who express it. Many authors recognize that the downtown core constitutes the essential element of representation, not limited to a generic role, and that the attribution of essential characteristic, granted to the downtown core, relies on the fact of being the element that determines the meaning of representation and at the same time, contributes to its internal organization. It is necessary to reiterate that the downtown core, for its part, is determined by the nature of the object and the system of values and social norms that constitute the ideological context of the group. Yet, is in the area of the downtown core that social representations can crystallise, solidify and stabilize from the linking of ideas, messages of homogenization reificadas, which are mediated by specific actions and, basically, resistant the changes. By way of illustration, we accompany the following story. In research conducted by Dagmar Zibas and daughter-in-law Krawczyk in one public school in the State of Ceara, a stretch of interview made with the school principal, concerned with the commitment of the workers in what refers to the fulfillment of work schedules, register operators have to work six hours live the worker came and said I only work half an hourdo, I know produce in half an hour I said no Lady and she said owner which is yours? This is not mine, nor is yours, it is public, I do not know why so much demand you is damaged.

Organization Objective

The objectives must emerge from the analysis of the opportunities and resources and not thoughts and cravings. (Kotler) Objective assertivas intentions are and feasible in the search for something of value; auspicious results of advancement, achievement, advantages, improvements, where the long-awaited future situation is better than the present.It is a purpose or white desired and pursued by the entity aiming to a better situation. The goal is quantification or qualification of the objective. For example: win 5 percent of the market, has the objective of growth and the goal of 5%. The objectives are defined in the plan of intent, which is the result of planning in its first phase: the formulation, being that the overall objectives of the company and o/sectoral objectives be defined at this stage (formulation). Define goals and objectives imply instead, change involves the implementation of actions that promote the Organization at a higher level.

The choice of the method of planning that the organization chooses as being the more effective and cash becomes its methodology of strategic planning. The second phase of the planning is the implementation (the do happen). The BSC is a deployment management methodology. The scorecard (graphic outline below) prescribed four powers (columns) for preparation and accompaniment of the deployment, to saber:1. Aim graphic outline of what is intended (flow of activities) 2. Mensuracao definition of the eventos.3 measurement procedures. Goals quantification or qualification of what (s) objective (s). Initiatives actions for achieving the goal.Being that in this article we discuss the powers: objectives and Metas.Lo (s) target (s) defined in the formulation of planning must be decompostos in minor objectives so that they can be implemented.

The reactions of cause and effect persecuted in the methodology are the result of a chain of actions oriented for learning the interests of owners, passing by the improvement of internal processes for obtaining of the satisfaction of customers. In this way a) investments in learning improves the quality of services, b) improvement in quality results in customer satisfaction, c) satisfaction leads to customer loyalty and d) increase of loyalty translates into growth and achievement. In the scorecard exemplified below, the goal is to implement the conformity of products or services to obtain cost reduction, thus objective compliance must act in the four perspectives of the BSC (owners/shareholders, customers, processes and learning) so that you can have efficiency. In this way, a macro-objetivo is decomposto in minor objectives: to) the Human Capital (labour force) should receive training to improve his performance and as a result, the quality of the work. Also aparelhar and instrumentalize the infrastructure. (b) internal production processes must be improved through techniques of reengenharia or total quality, p.y. c) customers: the improvement in quality reduces callbacks. (d) lucratividad: Returns reduction translates into increased productivity and consequent increase in achievement. Through the chain of action and reaction (flow in the left column) the scorecard visually explicit the minor objectives to achieve a macro-objetivo.

Urban Centre

The 163 hectares that delimit the urban center of the city of Malaga have been inscribed in the catalog General historical Andalusian heritage, with the typology of historic.New value for the urban centre of Malaga is is a summary historical and evolutionary city, for a period of three thousand years, since it was founded in the VIII A.C. and located between two landforms that historically determined the settlement: the Gibralfaro mountain and the River Guadalmedina. All this has contributed to the Government Council of the Junta de Andalucia to take this decision which makes summary of the historical evolution of the city from its Phoenician Foundation until the expansion of the 19th century. The center of the city, very close to the Hotel Monte Malaga, one of the top four-star Malaga Hotels, presents an overlay of traces of the passage of different civilizations: Phoenician, Punic, Roman, Arab, modern and contemporary. For this reason, it is rich in monumental quality, with exponents such as the Cathedral, Custom, the Jewish quarter, the Roman Theatre, the Alcazaba, the Rector of the University, in the Paseo del Parque and the Cistercian Street.