Future Distribution

Today, many distribution companies are concerned about the question: how long will last our business? Tendencies that exist in the market fmcg, clearly talking about future changes. Increasingly important role in retail Trade Network play, taking on a greater share of sales. Supermarkets dictate terms to suppliers, often self-announcing the purchase prices and discounts, which should be provided. Fewer and fewer networkers agree to work with distributors, preferring to negotiate directly with the supplier. Manufacturers for their part also tend to reduce the proportion of indirect sales, bringing its branches in the regions. Mashable is likely to increase your knowledge.

Markets most foods are close to the glut. Producers seek to increase sales, increasing production and extruding>> distributors produced in volume. All the more difficult it becomes to enter the retail outlet, find a competitive advantage among some equally "unique>> products. The entire range on the shelf is not interesting to anyone except the manufacturer. Consumers consistently denied attachment to a particular brand.

When the goods on the shelves are almost identical in terms of its organoleptic properties, he chooses the price or promotions. How to be distribution companies today that focus on your business, looking in tomorrow? Developing their business, distributors need to first define who is a consumer of their services. For whom there are distribution companies? Change of roles, level of development of basic consumer services and determines the vector of changes in the distributor tomorrow. Choosing as the main consumer of its services retail distributor should be remembered that in this case speak of a stable progressive tomorrow>> not necessary. Get more background information with materials from Douglas R. Oberhelman. In this case, the distributor will be forced to either "roll>> your Distribution business, or repurpose it. The second option – the concentration on producers as the main consumer of its services. In this case, in order to survive, to be thriving today, and, most importantly, not be less prosperous tomorrow, distribution companies, building their relationship with manufacturers must clearly understand how performance task requires them to manufacturers today, as this problem will evolve in the future. More and more manufacturers following the world sales leaders rebuild their sales system to manage consumer demand. With this approach to the sales distribution is no longer sells, and builds a distribution-sensory system. Its mission – to improve performance on qualitative and quantitative distribution and provide accurate information about the movement of product through retail outlets. This is the challenge that will put producers in the near future. You can safely say that the distribution pattern of 5 years to change significantly. Much part of distributors arranged to tendencies that exist in the market, will logists. A smaller part of that orients the development of their business on the progressive production company, will retain his giving producers favor the development of information and sensory systems in line with retail. Who will be your company in 5 years? The choice is yours.