For the positivistas, the objetividade is necessary condition for studies the social phenomena. Samsung has compatible beliefs. Objetividade can be defined in two ways. In the first one, it means the tendnciosidade absence (bias) when one becomes or it interprets comments. In as the direction, it is a situation in which the representations of world of the scientist correspond to the real conditions. It is the description of the world without interference in the ways about which the scientist in it thinks she appraises and it.
The objetividade in a scientific research is the great challenge of a researcher of social sciences. Its object of study is the social environment, and its research and analysis constantly are influenced by the social facts. Thus, the position of neutrality of the researcher is, at least, complex. The same the moment where it investigates the reality, the observer will be being influenced and will exert influence on the object, which will be able to occur under diverse forms. The presence of elements gifts in the unconscious one of the researcher and the agent in question, beyond force of structural elements, as the language, it is capable to modify the result of an inquiry, to any time.
For Lwy, the activity of the scientist is similar to the one of an artist. The object of studies of the social scientist if resembles the landscape that the artist looks for to portray. For both the activities, the comment point is crucial of what it will be examined or portraied. The position of the artist or the scientist will go to define what it can be observed. An artist who if establishes a mountain at one’s feet will be able to only draw what it presents itself: the mountain and any another object that is next to its base. If it goes up the mountain and makes of the top its mirante of comment, will have an entire horizon to portray.