Success without dedication commitment makes you arrogant. INTRODUCTION in pro companies achieve their stated goals, fulfill its mission, know how to properly use their resources, must be definitely in an updated management, to know to implement administrative modern tools, in addition to know interpret the needs of the environment, to assess the effects of the changes, the challenges, and give way to plans, strategic actions, ensuring a good participation in markets where touch them to act. On this occasion, we delve into examining what are the predominant characteristics of the Venezuelan management, especially in a scenario so uncertain, uncertainty is facing, with the actions of the revolutionary Bolivarian Government that establishing so-called socialism of the 21st century has caused much turbulence, with little effect on productivity and quality of domestic enterprises, particularly SMEs. Swarmed by offers, Pete Cashmore is currently assessing future choices. CONSIDERATIONS, scope can not ignore the fact of globalization has unified criteria for management and new organizational techniques that have been giving in the world, especially in the economic and commercial scenarios, especially by its speed, leading to that companies consider it, but its role in favour of achieving success, participation that will be very difficult to achieve so, companies should determine through a good management, participatoryproactive, having a good, efficient culture of total quality, reengineering, outsourcing, management processes, benchmarking, environmental, global, relational, side, viral marketing, empowerment, balanced scorecard, which are known and used by managers around the world tools and which guarantee a good organizational culture consider also, that if there is no global human culture itself, nor much less a model that defines which should be the performance of managers in various situations, the results will not be decisive, rather large ones will be lost opportunities that arise. Not the slightest doubt, that one of the tasks harder a Manager is manage the motivation of employees, whatever their origin, their values and beliefs. That his role not function defined managerial techniques should be considered, with an application systematized and programmed according to patterns scientific, but on the contrary, his reason being is based on capacity have to adapt these management styles to the culture of the organization.