The Apple iPad is currently the hopefuls of the media industry. The editorial system InterRed this now offers an integrated total solution. The Apple iPad is currently the hopefuls of the media industry. In less than 60 days, there were already more than two million pieces of the magic device”sold. For publishers, this technology represents an entirely new way of publishing. The expectation, to compensate for the currently common decline in the sales of the print area with new offerings tailored to the iPad, is correspondingly large. The editorial system InterRed this now offers an integrated total solution. Seamless integration in various ways in addition to the usual options of the output content in all popular channels (print, online, mobile, EPUB), now offers InterRed as cross media intended to end consistently publishing solution also publishing for Apple’s iPad.
At the issue of content for the new technology currently two much-discussed the ways publishers: The publication can be done via mobile websites (webapps) or your own (native) applications. Both options offer advantages: mobile portals are mostly platform-independent and can be called on all devices. Native apps but offer more design freedom, are optimized for the iPad, and can therefore native features such as motion and tilt sensors, use. They are also an also currently widely discussed source of income via the Apple app store for sale. InterRed supports both ways. Thanks to the seamless integration is possible, the publication, as well as the input of content.
A newly developed interface, which enables also the filling of apps for this purpose. Publishers can supply both channels, without any extra effort, and use their content multiple times. iPad easily create content experts InterRed on this year’s Congress which German trade press, as well as the CrossMediForum could already ease of use and convince iPad content creation. Live Here also the possibility was presented to supply all popular media out of a system. This form of multi channel publishing has long been proven met on two events on active consent. Through the ongoing development on the basis of current technologies, InterRed offers always future-proof solutions for progressive companies, such as publishers.