Technological Innovation

But if you, say so. Be different. Be seen and be accessible, keep in touch with your customers to build relationships and strong partnerships. " It adds that "customers are more open in times of crisis. Looking for alternatives to previous consumption patterns.

This represents a significant opportunity for companies that can offer something unique and support the future global concern for the environment. Although it is expected that a firm's values are universal, there are many ways to capture the attention of the customer. I do not think the geographical component is as important as the common values between cultures. " We also provides, That Paul Schoemaker, strategy expert and research director Mack Center for Technological Innovation, "managers must develop the ability to anticipate the changes that occur in the future and introduce an element flexibility in their strategies. That's the only way forward in uncertain times. It is also necessary to have capacity for organization and control of external changes in real time.

It is important to be vigilant. " In his opinion, "uncertainty is an opportunity for those who are ready. Managers tend to protect what they have to wait and colicky uncertainty over time. A better strategy is to seize it. The best opportunities come at times of crisis, in times of stability. " The key is that, "apart from historical fluctuations, managers must use their imagination, paying attention to signs of weakness, drawing comparisons with other sectors and listening to outside experts and the company itself." To Schoemaker, if companies rethink their strategies, could also avoided the avalanche of redundancies taking place around the world: "A better strategy would promote growth and therefore new contracts.